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BHM Airsoft Privacy Policy

Last Updated: 08/02/2025
Website: https://bhmairsoft.com

Our Commitment to Your Privacy

BHM Airsoft (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or make purchases from us.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide to Us

We collect information you voluntarily provide when you:

  • Create an account or make a purchase
  • Sign up for our newsletter or marketing communications
  • Contact us for customer service
  • Leave product reviews or comments
  • Participate in surveys, contests, or promotions

This may include your name, email address, phone number, billing and shipping addresses, payment information, and order history.

Information We Collect Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

Website Analytics: We use Google Analytics 360 and Google Tag Manager to understand how visitors use our site, including:

  • Pages visited and time spent on our site
  • Device type, browser, and operating system
  • General geographic location (city/state level)
  • Referring websites and search terms
  • Purchase behavior and conversion tracking

Marketing and Advertising: We use tracking technologies from social media platforms to:

  • Show you relevant advertisements on other websites
  • Create custom audiences for marketing campaigns
  • Measure the effectiveness of our advertising
  • Track conversions from our marketing efforts

Cookies and Tracking Technologies

We use several types of cookies and similar technologies:

Essential Cookies: Required for basic website functionality, including shopping cart management, user authentication, and security features.

Analytics Cookies: Help us understand website performance and user behavior through Google Analytics and other analytics services.

Marketing Cookies: Used for advertising and retargeting purposes, including social media pixels and advertising network cookies.

Functional Cookies: Remember your preferences and settings to improve your browsing experience.

You can manage your cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.

How We Use Your Information

We use collected information to:

  • Process and fulfill your orders (including through third-party fulfillment partners for certain products)
  • Provide customer service and support
  • Send transactional emails (order confirmations, shipping updates) via Sent
  • Send marketing communications via Sent (with your consent)
  • Improve our website and services
  • Personalize your shopping experience
  • Prevent fraud and enhance security
  • Comply with legal obligations
  • Analyze website usage and marketing effectiveness

Email Marketing

We use Sent for our email marketing and transactional communications. With your consent, we may send promotional emails about new products, special offers, and airsoft-related content. Transactional emails (order confirmations, shipping notifications) are sent automatically as part of our service.

You can unsubscribe from marketing emails at any time using the link in our emails or by contacting us directly. Transactional emails cannot be unsubscribed from as they contain important order information.

How We Share Your Information

Service Providers

We share information with trusted third-party service providers who help us operate our business, including:

  • Payment processors: Stripe, WooPayments, Google Pay, and PayPal (for secure transaction processing)
  • Shipping companies (for standard product fulfillment)
  • Print-on-demand services: Printify (for certain custom products, including production and direct shipping)
  • Email marketing and transactional email services: Sent
  • Website hosting and security providers
  • Analytics and advertising platforms
  • Customer service tools

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Marketing Partners

We may share certain information with advertising platforms and social media companies to:

  • Display targeted advertisements
  • Create lookalike audiences for marketing
  • Measure advertising effectiveness
  • Provide personalized content

Legal Requirements

We may disclose information when required by law, to respond to legal processes, protect our rights, prevent fraud, or ensure user safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the business transaction.

Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Maintain your account (if you have one)
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Generally, we retain:

  • Account information: Until you request deletion or your account is inactive for 3+ years
  • Order information: 7 years for tax and accounting purposes
  • Marketing data: Until you unsubscribe or request deletion
  • Website analytics: As configured in our analytics tools (typically 26 months)

Your Privacy Rights

All Users

You have the right to:

  • Access the personal information we have about you
  • Request correction of inaccurate information
  • Request deletion of your personal information (subject to legal requirements)
  • Opt out of marketing communications
  • Request information about how your data is used

California Residents (CCPA Rights)

If you are a California resident, you have additional rights:

Right to Know: Request details about the personal information we collect, use, share, or sell about you.

Right to Delete: Request deletion of personal information we have collected about you.

Right to Opt-Out: Opt out of the “sale” or “sharing” of personal information for advertising purposes.

Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Categories of Information We Collect:

  • Personal identifiers (name, email, address, phone)
  • Commercial information (purchase history, preferences)
  • Internet activity (website usage, clicks, browsing behavior)

How We “Share” Information:
We share personal information with advertising partners for targeted advertising purposes, which may be considered a “sale” under California law.

Exercising Your Rights

To exercise any of these rights, contact us at:

  • Email: privacy@bhmairsoft.com
  • Phone: (909) 276-7627
  • Mail: 12306 160th St, Norwalk, CA 90650

We will verify your identity before processing requests and respond within 30-45 days.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • SSL encryption for data transmission
  • Secure payment processing
  • Regular security assessments
  • Access controls and authentication
  • Employee training on data protection

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

Our website and services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

Third-Party Links and Services

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Email Marketing Services

We use Sent for email marketing and transactional communications. Your email information is processed according to Sent’s privacy practices.

Payment Processing

We use multiple secure payment processors to handle transactions, including Stripe, WooPayments, Google Pay, and PayPal. Your payment information is processed according to their respective privacy policies and security standards:

  • Stripe Privacy Policy: https://stripe.com/privacy
  • PayPal Privacy Policy: https://www.paypal.com/privacy
  • Google Pay Privacy Policy: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice

Print-on-Demand Services

Certain products are fulfilled through Printify. Order information for these products is shared with Printify for production and direct shipping according to their Privacy Policy: https://printify.com/privacy-policy/

International Users

Our website is operated from the United States. If you are located outside the US, your information will be transferred to and processed in the United States, which may have different data protection laws than your country.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a new “Last Updated” date. For significant changes, we may provide additional notice through email or website announcements.

Accessibility

We are committed to making our privacy policy accessible to everyone. If you need assistance accessing or understanding this policy, please contact us.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

BHM Airsoft
Email: privacy@bhmairsoft.com
Phone: (909) 276-7627
Address: 12306 160th St, Norwalk, CA 90650

For customer service inquiries, you can also contact: leo@bhmairsoft.com

Opt-Out Options

Marketing Communications

  • Email: Click “unsubscribe” in any marketing email or contact privacy@bhmairsoft.com

Advertising and Analytics

California Residents

To opt out of the “sale” or “sharing” of personal information for advertising purposes, email privacy@bhmairsoft.com with the subject line “Do Not Sell My Personal Information.”

This policy is effective as of the date listed above and applies to all information collected by BHM Airsoft.